To Introduce New Mice, Keyboards, and 4k Webcam
To Showcase Recently Announced 5k and 4k Displays
Berlin, Germany – September 6, 2024 – Alogic, a global leader in advanced connectivity solutions, is set to unveil and showcase an exciting array of new smart tech products at IFA 2024 in Berlin, beginning today. This year, Alogic will introduce innovative APEX mice, ECHELON Compact Wireless keyboards and ILLUMINATE monitor light with 4k webcam. The brand will also showcase its recently announced monitors including, Clarity Touch 5K, Edge 34 & 40 inch Ultrawide OHD, and Horizon 34 inch Ultrawide display. These cutting-edge products are expected to be available by the end of the year.

Leading the reveal is the Apex Wireless Performance Mouse, in black and white. The Apex mouse boasts ergonomic curves for comfort over long use, attempting to combat hand strain with a design conducive to a natural position of the hand. Apex includes preconfigured Mac and Windows shortcut profiles that make it easier for users to take screenshots, switch windows and navigate between desktops. Also included on Apex are extra buttons, a horizontal scroll wheel, and programmable keyboard shortcuts via the Apex Control app-which streamlines the process for Mac or Windows. Users can create custom shortcuts for Apex’s buttons using the Apex Control app, available for Mac and Windows
This mouse supports polling rates of up to 1,000Hz and has a white LED edge-light for style. It effortlessly switches between three devices using up to 2.4GHz and Bluetooth connections and is rechargeable via USB-C.
Apex Mice Pricing |
US |
UK |
EU |
AUS |
Apex Wireless Performance Mouse (Black) |
$59.99 |
$59.99 |
$69.99 |
$99.95 |
Apex (White) |
$59.99 |
$59.99 |
$69.99 |
$99.95 |
Echelon Compact Wireless Keyboards

In addition to all the functionality of a full-size Echelon Keyboard, the Echelon Compact Wireless Keyboards bring flexibility to the user who wants functionality in a compact solution. These keyboards come in two variants: Windows Combo with Mouse and Mac Keyboard standalone. They marry a Numpad with a slim profile, making them perfect for use both at home and in the office. These keyboards feature USB-C rechargeability and the ability to switch between multiple devices, providing convenience and flexibility. Echelon Compact allows quick switching between three devices with 2.4GHz and two Bluetooth Profiles on Windows and three Bluetooth Profiles on Mac. Echelon Compact will initially be launched with US QWERTY layouts, with other layouts to be introduced, subsequently.
Echelon Compact Spec Sheet and Images
Echelon Compact Pricing |
US |
UK |
AUS |
ALOGIC Echelon USB-C Rechargeable Bluetooth Compact Keyboard for Mac (White) |
69.99 |
64.99 |
79.95 |
ALOGIC Echelon Compact USB-C Rechargeable Bluetooth Keyboard for Windows (White) + Mouse Combo |
79.99 |
59.99 |
99.95 |
ALOGIC Echelon Compact USB-C Rechargeable Bluetooth Keyboard for Windows (Black) + Mouse Combo |
79.99 |
59.99 |
99.95 |
ALOGIC Echelon Compact USB-C Rechargeable Bluetooth Keyboard for Mac (White) + Mouse Combo |
79.99 |
59.99 |
99.95 |

Scribe Wireless Mechanical Keyboards
Next is Alogic Scribe Wireless Mechanical Keyboards, targeting those who seek superior typing experience. Coming in four variants: Scribe Standard – Mechanical keyborad with full-size layout, Scribe Ergo with Wrist Rest, Scribe Compact with numpad and ScribeNano - ultra compact without numpad, Scribe keyboards are fitted with mechanical switches for highly customizable and accurate typing. They include options for Mac and Windows mode switching and support multi-device connectivity. Added features for the Scribe keyboards include
- A white backlight and rechargeability via USB-C.
- Includes swappable keycaps for the Mac and Windows system keys
- The function of Scribe’s keys can be customised through app
SCRIBE Keyboards Pricing |
US |
UK |
EU |
AUS |
Nano (ALOGIC SCRIBE Compact Wireless Mechanical Keyboard programmable TenKeyLess - CoPilot Edition White) |
$89.99 |
69.99 |
89.99 |
129.95 |
Ergo ( Alogic SCRIBE ERGO Wireless Mechanical programmable Keyboard with Handrest - CoPilot Edition (White)) |
129.99 |
99.99 |
119.99 |
179.95 |
Compact ( ALOGIC SCRIBE Compact Wireless Mechanical programmable Keyboard - CoPilot Edition (White)) |
89.99 |
69.99 |
89.99 |
129.95 |
Standard Full Size (ALOGIC SCRIBE Wireless Mechanical programmable Keyboard with backlit - CoPilot Edition (White) |
119.99 |
89.99 |
109.99 |
169.95 |

Illuminate Remote Control Monitor Light w/ 4K Webcam
Last in the lineup, the Illuminate Remote Control Monitor Light w/ 4K Webcam combines function and style. This LED monitor light provides glare-free illumination and houses an ultra-high-definition 4K webcam with autofocus and magnetic privacy cover. Offers features as Adjustable color temperature and auto-dimming by a rechargeable remote via USB-C, improving video call quality and workspace lighting.
Illuminate Images and Spec Sheet
Illuminate Pricing |
US |
UK |
EU |
AUS |
ILLUMINATE Monitor Light with 4k Webcam with Magnetic Controller |
99.99 |
89.99 |
119.99 |
159.99 |
At IFA, 2024, Alogic will also exhibit its recently announced, much-awaited monitors including –
Horizon

The 34” Horizon ultrawide monitor boasts a 3440x1440 resolution and supports 10-point multitouch functionality, accommodating pressure-sensitive styluses. Its foldable stand and magnetic stylus storage nook enhance its utility for professionals and creatives.

Edge 34" & Edge 40” Ultrawide QHD Monitor
these monitors offer a 3440x1440 Ultrawide QHD resolution. Designed to provide high-quality visual experience Edge Ultrawide monitors combine stunning aesthetic with a widescreen perfectly suited for side-by-side multitasking, or longer programs like video editors that get constrained on traditional 16:9 monitors.

Clarity 5k Touch 27” UHD Monitor
A 27” UHD display with touch capabilities, the Clarity Touch offers a unique combination of 5k color accuracy and touch feature which makes it the ultimate canvas for creatives. It continues the legacy of the Clarity series with enhanced visual accuracy and a focus on color precision found in its predecessors.
Displays Pricing |
US $ |
UK £ |
EU € |
AU$ |
Edge Ultra-Wide 34" |
699.99 |
549.99 |
689.99 |
899.99 |
Edge 40" |
849.99 |
649.99 |
799.99 |
1099.99 |
Horizon 34" |
1499 |
1149.99 |
1379.99 |
1699.99 |
Clarity 5k UHD |
1999.99 |
1499.99 |
1799.99 |
2299.99 |
Speaking on this occasion, Ritesh Kumar – CEO & Director, Alogic said "We are excited to announce the latest innovations at IFA 2024, which reflect Alogic's ongoing commitment to improving productivity and user experience with the help of the most advanced technologies. We have designed the new lines of mice, keyboards, monitors, and webcams with a modern user in mind, and these products boast performance and versatility like no other. We strongly believe these products will resonate with professionals and consumers alike by equipping them to excel in any environment."
Availability – These cutting-edge products announced at IFA, 2024 will be available by the year end.
About Alogic: Alogic is a company that designs, manufactures, and markets innovative connectivity solutions that boost user productivity and experience. Committed to the latest in technology and exceptional design, Alogic will continue to lead the industry with the most advanced solutions for today's tech-savvy consumers.
For further information, to schedule interviews and for product sample requests, please contact – sonia.joshi@alogic.co / communications@alogic.co